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  • EDITORIAL & DIGITAL EXPERTISE
  • STRATEGY • CONCEPTION • PROJECT MANAGEMENT
  • Communications • Content • Marketing • Social Media • Publishing • Print & Digital

Contact

E-mail

Professional Status

Consultant
Just looking around

About Me

• My experience in building and managing communications, editorial and digital strategies includes over 10 years of providing quality and creativity. •

Native French speaker, my background covers a variety of industries ranging from media and culture (art, music bands, cinema) to e-commerce, real estate, fashion, retail, tourism, industry... In 2017, I moved from France to Montréal, Canada and I started as a Digital Communications Consultant for the City of Montréal.

By using my empathy, my creativity and my effective communication skills, I can help you build and evolve your brand image. Your DNA and strategies will be builded to achieve your marketing objectives. Additionally, my curiosity and high attention to details have allowed me to broaden and deepen my technical knowledge in web development and project management, strengthen my skills in editorial content, and develop a strong teamwork mentality.
I recognize the importance to details because even small details can have a large impact on outcomes. At the same time, I have the ability to maintain the focus on the project's goals and objectives.

I enjoy new challenges that allow me to showcase my many skillsets in creation and development of brands and media. My natural flexibility and inherent patience afford me the ability to work in unpredictable and continuously changing conditions. Also, for being self-motivated for many years made me realize that practice makes perfect. That is to say, never rest on your oars and keep on learning every single day new tricks that will make your project better and bigger.

Take a look at my portfolio: www.candicenguyen.com/us/portfolios
Personal website (in French): https://www.candice-nguyen.com

Experience

Editorial Content Strategist & Digital Consultant

World Press Photo Montréal
October 2017 to April 2018
  • /// PHOTOGRAPHY, DOCUMENTARY, CINEMA ///
  • Consulting for the World Press Photo Festival (Montreal) & Personal branding for artist (photography, video, virtual reality, curatorial)
  • Project management
  • Editorial and digital consulting
  • Digital strategy and Brand image
  • Development and implementation of solutions (Digital ecosystem: Websites & Social media)
  • Copywriting / Content writing
  • Translation En > Fr, Translation coordination Fr > En
  • Technology & Tools: Wordpress, Photoshop, SMO software

Digital Communications Consultant

City of Montreal
June 2017 to October 2017
  • /// PUBLIC ADMINISTRATION - IT Department ///
    https://beta.montreal.ca/en/
  • Change management
  • Digital and editorial content consulting (User centric content)
  • Content Audit
  • Preparation and participation in client meetings and editorial committees
  • Report writing
  • Client follow-up: Summary of their stakes and needs (in communication, tool development ...) for the further deployments and evolution systems to come
  • Technology & Tools: Drupal, Atlassian (Confluence, JIRA), Google Drive
  • //// AGENCIES, MEDIA, BRANDS, MUSIC BANDS, CINEMA ////
    Sneak peek of my work in my portfolio: candicenguyen.com/us/portfolios
  • Editorial Consulting—print & web:
    Strategies formulation, Project Management, Content Production and Content Management for websites, blogs, magazines, corporate books, catalogs, social media ...
  • Digital Media Consulting:
    Digital and social media strategies formulation, Digital accompaniment, Project management, Webmastering (Wordpress, Drupal, Magento), Website creation (Wordpress), Content Production and Content Management
  • Communication strategies
  • Technology & Tools: Wordpress, WooCommerce, Squarespace, Photoshop, InDesign, Mailchimp/Ymlp, Google Products, SMO software, Powerpoint, Balsamiq Mockups, Redmine...

Communications Director

PLATEFORM Magazine
Since January 2009
  • //// MEDIA ////
    www.plateformag.com
  • PLATEFORM Association founding member
  • Communication & Partnerships
  • Digital Content Manager (website content, releases, press kits, newsletter...)
  • Social Media Manager
  • Editorial board active member
  • Events manager
  • Technology & Tools: Spip, Ymlp, SMO software...

Editor in Chief - Columns

L'Autre Quotidien (Nuit & Jour)
2014 to 2017

Head of Content Strategy (print & digital)

Marsatwork
August 2013 to January 2015
  • //// COMMUNICATION AGENCY - Strategy Department ////
    www.marsatwork.fr
  • Creation of the content offering of the agency
  • Editorial & Content Strategy: Audit, Brand content strategy, Project management, Production
  • Social Media Management: Audit, Strategy, Editorial, Supervision, Training
  • Business development/Call for bids: Diagnosis, Brand positioning, Content strategy
  • Project direction
  • UX/UI Recommendations for the digital projects
  • Technology & Tools: Wordpress, Magento, Google Products, Photoshop & Video, Powerpoint, Balsamiq Mockups, SMO software...

Digital Project Manager

Atelier Ping
November 2012 to August 2013
  • //// DIGITAL AGENCY ////
  • Digital Content Management
  • Content Writer
  • Social Media Management (Strategy, Editorial, Production, Training)

Digital Project Manager

Textuel-la-Mine (Ici Barbès)
September 2012 to November 2012
  • /// EDITORIAL COMMUNICATION AGENCY ///
    www.icibarbes.com
  • Project management and Websites' Functional validation for an optimal delivery and integration (VINCI Autoroutes, TOTAL)
  • Technology & Tools: Drupal, Mantis, Redmine

Multimedia Project Manager

Télérama
February 2012 to May 2012
  • //// MEDIA ////
    For the new Telerama.fr website; "Télérama Sortir" event application; "TéléramaPlus" subscriber's section and invitations application and related mobile app:
  • Functional validation for an optimal delivery and integration (operational acceptance of the system: software and performance testing)
  • Project management with the technical services (Production monitoring, Debugging Priority setting, Changes in the demand requests)
  • Final inspection during on-line releases
  • Editorial and Marketing teams' Training in the use of the new tools
  • Content writer
  • Technology & Tools: CMS, Drupal, Mantis

Digital Media & Social Media Manager

Freelance
2008 to 2012
  • //// BRANDS, E-COMMERCE, MEDIA, ARTISTS, AUDIOVISUAL INDUSTRY ////
    Webmarketing, Digital Content & Social Media Management:
  • Digital strategies formulation and Project management
  • Website creation
  • Social media (Creation, Profile management, Animation)
  • Content writer (SEO friendly) and their sharing on social media
  • Blogging (Blog creation, Structuration, Optimization and Production)
  • Web partnerships
  • E-mailing
  • Contests setting up
  • Online reputation monitoring
  • Cross social media
  • User Support

Web Content Writer

Freelance
May 2009 to 2012
  • //// BRANDS, E-COMMERCE, MEDIA ////
  • Informative monitoring, analysis and relevant data summary towards your field of activity
  • Content writing in accordance with an editorial chart (nature of the website, targets and aims) and SEO friendly
  • Relevant keywords analysis
  • Rewriting (adaptation of content already written to web-based format)
  • Final inspection during on-line releases

Event manager • Art Curator • Artist's Agent

Freelance
September 2007 to September 2012

Communications Manager

Freelance & Volunteer work
April 2009 to October 2010
  • //// CONCERT VENUE & E-STORE ////
    Espace Doun (Concert venue)
    Original Music Shirt (E-store)
  • Online communication & Press attaché
  • Content writer (press releases, news, newsletters…), social media

Production Assistant

Chancy Publishing
July 2007 to August 2008
  • Deposit of the copyright acts to the SACEM (French copyright organization)
  • Communication, Press relations, Web communication
  • Logistical organisation (artists/stage managers) for gigs and artists residencies

Skills

  • Editorial Consulting: Definition of needs, editorial line and guidelines (audit, benchmark—trends and competitors—, brand positioning, information architecture / topics and flatplans elaboration)
  • Project Management: Planning, Customer relationship management, Steering Committees and Editorial board, Graphic and technical crew coordination
  • Content Production (print and digital — magazines, catalogs, corporate books, websites, blogs, social media)
  • Functional Design and Zoning (digital)
  • Competitive Intelligence
  • Content Editor
  • Audit & Digital strategies formulation: Increasing your web traffic and Maximizing your exposure and brand awareness, based on strategies focused on quality and results, in a cohesive way that both responds to your DNA and your marketing objectives.
  • Websites creation (Wordpress)
  • Social Media Marketing: Creation, Management, Production, Animation
  • Digital Project Management
  • Digital Content Management
  • Content writer SEO friendly
  • Contests setting up
  • E-mailing: Content writer, HTML integration
  • Online reputation monitoring
  • Web partnerships
  • User Support
  • Webmastering (technical and editorial)
  • Windows, Mac OS
  • Office Pack, Open Office, Adobe (Photoshop, InDesign)
  • HTML
  • SEO knowledge
  • CSS/PHP basic knowledge
  • E-Mailing
  • WordPress (very good skills)
  • CMS, Drupal, Spip / Magento, Prestashop...
  • Balsamiq Mockups
  • Project and issue tracking: Mantis, Redmine, Atlassian (Confluence, JIRA)...
  • http, ftp, mailbox systems management
  • Google products: Analytics, Adresses, Drive...
  • Social Media (expert): Mention, Radian6, Facebook Ads and Insights, Hootsuite...
  • FRENCH: Native - real perfect use
  • ENGLISH: Fluent - TOEIC (Test of English for International Communication) - Effective Operational Proficiency
  • SPANISH: Conversational
  • GERMAN: Basic
  • VIETNAMESE: Mother tongue
  • ARABIC: Beginner
  • Autonomous and self-managed
  • Collaborative and effective open communication skills
  • Agile methodology

Interests

  • Volunteer work: Assistance for the dissemination of contemporary artists' work (Photography, Graphic arts, Music) and Fundraising for non profit organizations
  • Writing: Blogging and Publications in French journals and in my personal website
  • Reading: Essays, prose, poems
  • Photography, Piano
  • Sports: Swimming
  • Travel: A lot