• Content Strategy
  • Editorial Consulting
  • Digital Strategy
  • Communication
  • Social Media Optimization

Contact

E-mail

Professional Status

Consultant
Available

About Me

/// Over 9 years of experience in building communication, editorial and digital strategies for agencies (brands, e-commerce), media and culture (art, music bands) ///

Born in 1982. Grew up in Paris, moved to Marseilles in the South of France and now just arrived to Montreal, QC, Canada to start a brand new adventure as Digital communications consultant for the City of Montreal.

I have a great attention to detail—aware that small details can have a big impact— but in the meantime, an ability to stand back and to give a new and objective look at the projects I'm working on.
Independent and self-taught, I would say after long years of studies that only practice makes perfect.

I so use my skills in Digital and editorial strategy, Brand Content, Communication & Social Media Management. I used to work in media and artistic fields and nowadays adapt myself to any company with interest and ease.

I take pleasure in new projects development and turn out to be an asset in their creation and development: brands, media, e-commerce.

What do I do? Editorial direction, Brand content management, Digital media consulting (strategies formulation, project supervision and management, content production).

If you want to see some of my works, please check the PORTFOLIOS section www.candicenguyen.com/us/portfolios

Experience

Digital communications Consultant

City of Montreal
Since June 2017
  • Change management
  • Digital and editorial content consulting

Editorial & Digital strategy Consultant

Freelance
Since February 2015
  • Editorial Consulting print & web
    (Strategy, Project management, Production)
  • Content manager
    (Strategy, Project management, Production)
  • Digital Media Consulting
    (Digital and social media strategies, Digital accompaniment and Webmastering, Website creation)
  • Content Writer
  • Communication strategies

Editor in Chief - Columns

L'Autre Quotidien (Nuit & Jour)
Since 2014

Communications director

PLATEFORM Magazine
Since January 2009
  • /// MEDIA ///
    www.plateformag.com
  • PLATEFORM Association founding member
  • Communication & Partnerships
  • Digital Content Manager (website contents, releases, press kits, newsletter...)
  • Social Media Manager
  • Editorial board active member
  • Events manager

Head of Content (print & digital)

Marsatwork
August 2013 to January 2015
  • /// COMMUNICATION AGENCY ///
    www.marsatwork.fr
  • Editorial & Content Strategist—print & web— (brand content strategies, project management, production)
  • Social Media Management (strategies, editorial, training)
  • Business development (call for bids: diagnosis, brand positioning, content strategy)

Web Project manager

Atelier Ping
November 2012 to August 2013
  • /// DIGITAL AGENCY ///
  • Digital Content Management
  • Content Writer
  • Social Media Management (Strategy, Editorial, Production, Training)

Web Project manager

Textuel-la-Mine (Ici Barbès)
September 2012 to November 2012

Multimedia Project manager

Télérama
February 2012 to May 2012
  • /// MEDIA ///
    For the new Telerama.fr website; "Télérama Sortir" event application; "TéléramaPlus" subscriber's section and invitations application and related mobile app:
  • Functional validation for an optimal delivery and integration
    (operational acceptance of the system: software and performance testing)
  • Project management with the technical services (Production monitoring, Debugging Priority setting, Changes in the demand requests)
  • Final inspection during on-line releases
  • Editorial and Marketing teams' Training
    (Training in the use of new tools and Changes in the demand requests)
  • Content writer

Digital Media & Social Media Manager

Freelance
2008 to 2012
  • /// FOR BRANDS, E-COMMERCE, MEDIA, ARTISTS, AUDIOVISUAL INDUSTRY ///
    Webmarketing, Digital Content & Social Media Management:
  • Digital strategies formulation and Project management
  • Website creation
  • Social media (Creation, Profile management, Animation)
  • Content writer (SEO friendly) and their sharing on social media
  • Blogging (Blog creation, Structuration, Optimization and Production)
  • Web partnerships
  • E-mailing
  • Contests setting up
  • Online reputation monitoring
  • Cross social media
  • User Support

Web Content writer

Freelance
May 2009 to 2012
  • /// FOR BRANDS, E-COMMERCE, MEDIA ///
  • Informative monitoring, analysis and relevant data summary towards your field of activity
  • Content writing in accordance with an editorial chart (nature of the website, targets and aims) and SEO friendly
  • Relevant keywords analysis
  • Rewriting (adaptation of content already written to web-based format)
  • Final inspection during on-line releases

Event manager • Curator of exhibitions • Artist's agent

Freelance
September 2007 to September 2012

Communications assistant

Freelance & Volunteer work
April 2009 to October 2010
  • /// FOR CONCERT VENUE & E-STORE ///
    Espace Doun (Concert venue) www.doun.fr
    OMS (E-store) www.originalmusicshirt.com
  • Online communication & Press attaché
  • Content writer (press releases, news, newsletters…) and their sharing on social media

Production assistant

Chancy Publishing
July 2007 to August 2008
  • Deposit of the copyright acts to the SACEM (French copyright organization)
  • Communication, Press relations, Web communication
  • Logistical organisation (artists/stage managers) for gigs and artists residencies

Education

One-year university degree in Vietnamese

INALCO, Paris (FR)
2005 to 2006

Master's Degree - Ethnology and Comparative Sociology

Paris X Nanterre (FR)
2003 to 2006

Two-year university degree in Social Sciences & History

Paris IV Sorbonne (FR)
2000 to 2002

• French: Native (and real perfect use)
• English: Fluent (TOEIC Listening and Reading - Effective Operational Proficiency)
• Spanish: Conversational
• German: Basic
• Vietnamese: Mother tongue (even if I tend to forget about my mother tongue, I learned how to read and write Vietnamese)
• Arabic: I started learning Arabic October 2016

• Windows, Mac OS
• Office Pack, Open Office, Adobe (Photoshop, InDesign)
• HTML language
• SEO knowledge
• CSS/PHP basic knowledge
• E-Mailing
• WordPress (very good skills)
• CMS, Drupal, Spip / Magento, Prestashop...
• BugTracking: Mantis, Redmine
• http, ftp, mailbox systems management
• Google products: Analytics, Adresses, Drive...
• Social Media (expert)

Skills

  • Editorial consulting: Definition of needs, editorial line and guidelines (audit, benchmark, conception, information architecture / elaboration of topics and flatplans)
  • Project steering: Planning, Customer relationship management, Steering Committees and Editorial board, Graphic and technical crew coordination
  • Content production (print and digital — magazines, catalogues, corporate books, websites, blogs, social media)
  • Functional design and zoning (digital)
  • Competitive intelligence
  • Elaboration of digital strategies and Social media optimization: Maximizing your exposure and brand awareness on Internet
  • Website and blog creation (WordPress)
  • Creation, Management, animation of profile on social media
  • Blogging (Blog creation, Structuration, Optimization and Production)
  • Content writer SEO friendly
  • Contests setting up
  • E-mailing: Content writer, HTML integration
  • Online reputation monitoring
  • Web partnerships
  • User Support
  • Webmastering (technical and editorial)

Interests

  • Europe: Ireland, Great Britain, Sweden, Belgium, Holland, Switzerland, Italy, Spain, Portugal, Iceland, Scotland
  • America: USA (California, NYC, Boston, Chicago, Tennessee, New Orleans), Canada (Quebec, Ontario), Cuba
  • Asia: Vietnam, Thailand
  • Africa: Morocco, Tunisia, Maurice island
  • Arctic: Greenland (a 3 months travel: sailing for a month and a half and then in an artist residency for a personal project mixing writing and photography)
  • Volunteer work: Assistance for the dissemination of contemporary artists' work (Photography, Graphic arts, Music)
  • Writing: Blogging and Publications in French journals | My personal website: www.candice-nguyen.com (writing & photography)
  • Reading: Essays, prose, poems
  • Photography, Piano
  • Sports: Swimming, Dance